Custom cosmetic formulation is how you turn a specific idea into a product that is truly yours, instead of a generic base anyone else can buy.
In this short video, we develop and test a lightweight universal moisturizer with hyaluronic acid and niacinamide, a real example of formulating to a client’s brief.
What custom cosmetic formulation involves
- A clear brief: the feel, claims, ingredients and audience you want
- R&D and prototyping led by an experienced chemist
- Iterations until the texture and performance are right
- Stability, compatibility and safety testing before production
It takes longer than a ready-made base (typically a few months), but you own a distinct, high-performance formula. We develop skincare, haircare and body care in our Toronto lab for brands across Canada and the US, with low MOQs so a custom product is within reach for newer brands too.
Have an idea? See custom formulation, try Find Your Path, or request a quote.