Starting a skincare brand is no longer as tedious as it used to be-, not with private label companies around. There is a growing customer base for clean beauty, organic skincare, and personalized skincare products, so if you’re looking to launch your brand, there’s no better time than now.
We have worked with over 80 indie brands looking to make a mark in the beauty world, and we have learned many things from each client’s unique journey. Here’s what you need to get started.
Find your Niche
Finding your niche helps you stand out from the crowd of indie beauty brands out there. It will also help you find your target audience faster, so you can niche down to hair care products, organic skincare, or home care products.
Identify Your Target Audience
Once you have selected your niche, it becomes easier for you to identify your target audience. You can identify your target audience by figuring out the problem you want to solve and the people it affects most. These are the people you want to market your products to when you launch, so identify their demographics such as gender, age, lifestyle, and buying habits.
Formulation
Reach out to our chemist with a request for formulation developments or come up with your own formula. The formulation process and ingredient list will align with your requirements and brand values. This process begins after thorough consultation with you, learning your needs and the problem you are trying to solve.
Testing and Validation
To guarantee product safety and effectiveness, a testing process will be carried out, as many times as possible. We will carry out stability tests to ensure products can stand the test of time and still be effective, as well as dermatological testing on different skin types and compliance.
If you plan to sell the product internationally, compliance and regulations is an important part of the process that cannot be skipped to ensure that the product meets all the regulatory standards.
We have worked with countless indie beauty brands from formulation to manufacturing. Book a consultation with our in-house chemist to get started on your journey.
